Selecting the appropriate box for your products is essential to ensure a positive customer experience. Two popular choices are custom printed mailer boxes and custom printed shipping boxes. Although they may appear similar, they serve different purposes and have unique features.
Here’s a comparison to help you make an informed decision for your packaging needs
Custom Printing Mailer Boxes:
Custom printed mailer boxes are typically used for shipping individual products or smaller quantities. They’re ideal for e-commerce businesses, or promotional packages where the unboxing experience is part of the product’s appeal. Mailer boxes are designed to be both functional and visually appealing, creating a positive first impression.
Mailer boxes often feature a more intricate design and higher quality print compared to shipping boxes. They can include full-colour printing, custom finishes, and branded elements that enhance the customer experience.
Mailer boxes are usually designed with a foldable, self-locking structure, often made from corrugated cardboard or paperboard. This design makes them easy to assemble and close without the need for additional packing materials. They are generally lighter and more compact than shipping boxes.
Due to their emphasis on custom design, mailer boxes can be more expensive than standard shipping boxes. However, the investment can be justified by the enhanced customer experience and brand perception they offer.
Custom Printing Shipping Boxes:
Custom printing shipping boxes are designed for the practical task of shipping products, often in larger quantities or bulk. They are used to transport goods safely from one location to another and are built to withstand the rigors of shipping and handling.
While shipping boxes can also be custom printed, their design focus is more on functionality and protection rather than high-end aesthetics. They often feature basic branding elements or logos, with the primary goal being to ensure the contents are securely packaged and protected during transit.
Shipping boxes are typically made from sturdy corrugated cardboard and are designed to handle heavier weights and more substantial impacts. They come in various sizes and shapes to accommodate different types of products. The design includes features like flaps, foldable panels, and reinforced edges to enhance durability and strength.
Key Differences
- Purpose: Mailer boxes are geared towards creating a premium unboxing experience for individual or small quantities of products. Shipping boxes are focused on practicality and durability for larger shipments or bulk orders.
- Design: Mailer boxes often feature elaborate designs and high-quality printing for branding purposes. Shipping boxes usually have more straightforward designs with basic branding elements.
- Construction: Mailer boxes are often foldable and self-locking with a focus on aesthetics. Shipping boxes are built with robust, corrugated cardboard for maximum protection.
Choosing the Correct Box for Your Needs
Deciding between custom printed mailer boxes and custom printing shipping boxes, consider your primary objectives. If creating a memorable and engaging customer experience is essential, and you’re shipping smaller quantities, mailer boxes are the way to go. However, if you need to transport larger volumes of products safely and cost-effectively, shipping boxes are the better choice.
Both types of packaging can be customized to reflect your brand and meet your needs, but understanding their differences will help you select the best option for your business.
By carefully evaluating your requirements and understanding the unique features of each type of box, you can make an informed decision that enhances your product presentation and ensures your shipments arrive in perfect condition.